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Our vision


Our vision is a world where there are no preventable deaths of newborn infants, where every birth is celebrated, and mothers and babies survive and realise their full potential.

We believe passionately that every child, no matter where in the world they are born, deserves the chance to celebrate his or her first birthday and to grow into a healthy independent adult who can contribute to society without being burdened by the effects of adverse events during the first day or weeks of life.


    We are committed to a culture of team work and collaboration.


    We respect people, value diversity and are committed to equality.


    We know that we will not advance neonatal care on our own, we collaborate with others and together we support our public health partners to bring about change.


    We take great care of the resources entrusted to us by others, whether this is money, time or trust, and we are open and transparent in our reporting.

  • Inspire

    Through our work and our sports platform we inspire others to come together to help us end preventable newborn deaths.


We are determined advocates working to raise awareness of neonatal mortality and advancing solutions evidenced by our research and our direct experience.

Our work is guided and informed by our commitment to getting the basics of newborn care right for every baby.