Pigeon supports Newborns @ UpRace 2021 – GoMini for Mothers on the Move

Breastfeeding is the best for both mother and baby, every drop of mothers’s milk is a gift of love, giving health and strength to all babies but especially for babies born to small and sick. For the smallest, sickest babies that cannot directly breastfeed, expressed mothers’ milk is literally a drop of life. For busy mothers on the move, juggling nuturing their precious newborn, returing to work, expressing milk gives flexibility to maintain breastfeeding in all situations Pigeon’s GoMini Double Electric Breast Pump is perfect for busy mums on the move, it looks so cute, light as a cup of eight strawberries and easy to use.

Inspired by the spirit of UpRace 2021 of giving back, caring for ourselves, each other, and those who need our help, Pigeon also aims to join hands to share this meaningful spirit through a special donation program to support Newborns, called “Spreading Love”

During the UpRace 2021 period (31st October to 21st November), for every Pigeon’s Go Mini electric breast pump sold on Pigeon’s official eCommerce channels Pigeon, Lazada, Shopee and Tiki, Pigeon will make a donation of 200,000 VND to Newborns.

At Newborns, we work to develop Baby & Mum Friendly hospitals, with parents supported to be involved in the care of even the sickest baby.  For more than 60 years Pigoen is accompanying mothers and babies from all over the world, the brand has shaped their Pigeon Way – a cornerstone of all of their activities. Pigeon’s purpose is to “make the world more baby-friendly by furthering our commitment to understanding and addressing babies’ unique needs.” In line with this, they have established their promise of “Celebrate babies the way they are” and have continued to spread this spirit to more and more people.

Working together we will spread the loving care of Baby Friendly initiatives to more and more hospitals impacting the outcomes for more than 300,000 babies at 25 hospitals, in 3 Cities and 4 Provinces. With practical support, international training and donation of lifesaving equipment. Every Baby Matters.

Breastfeeding is one of the most powerful interventions to save infant lives globally, every drop of mother’s milk is precious.