1 – background

The pilot Hanoi Neonatal Network is a collaboration of 9 Hospitals in Hanoi, they provide maternity services, newborn care and specialist intensive care for preterm and sick babies. The logo represents all 9 Hospitals.

The 9 Network Hospitals:

Vietnam National Children’s Hospital
Phu San Hanoi (Hanoi Obstetrics & Gynecology Hospital)
St Paul Hospital
Duc Giang General Hospital
Dong Anh General Hospital
Soc Son General Hospital
Bac Thang Long Hospital
Gia Lam District General Hospital
Hoai Duc District General Hospital

The brand is the Hanoi Neonatal Network (HNN), ideally the logo should evoke the ‘Network Patient Promise’.

The Promise:

An enjoyable birthing experience
Clean, safe and pleasant environment
Appropriate facilities and equipment
Professional friendly and supportive staff
Family members happy with care and access/visiting

The design should be simple visually appealing and capture one or more of the following:

Hospital collaboration
Partnership
Mothers and babies
Optimism/Joy
Professionalism

2 – logo usage

The primary uses for the logo could be as follows:
2.1 as logo for the pilot neonatal network website
2.2 as logo for the pilot Hanoi Neonatal Network documents, including the annual report
2.3 as signage on specialist neonatal ambulance(s)
2.4 on items of clothing/hats for babies

Secondary uses are:
2.5 as signage on a building – think sign on entrance to maternity or newborn unit
2.2 on Newborns Vietnam and Hospital T-shirts for PR events

3 - Colour Parameters

3.1 Because of its multi-function use, the logo should be able to be used on coloured backgrounds, not just white backgrounds

4 – Text and Variants

4.1 The brand name is “Mạng lưới Sơ sinh Hà Nội“ (should be in Vietnamese only)
4.2 It has a subsidiary strap-line ‘chăm sóc yêu thương dành cho mọi bà mẹ và trẻ sơ sinh’ (should be in Vietnamese only)
4.3 Ideally the logo should be able to be used with or without the strap-line

5 – awards

the Winner

wacom intuous pro
A great graphics package, Mac compatible and Bluetooth enabled

One night (corner suite) for 2
at Four Points by Sheraton, Da Nang
2^nd Place

One night (Panoramic Room) for 2
at Four Points by Sheraton,Da Nang

A voucher for 2 persons
for lunch/dinner at Pizza 4P’s
3^rd Place

One night (Deluxe Room) for 2
at Four Points by Sheraton, Da Nang

A voucher for 4 persons
for drinks and cakes at the Coffee House
4^th Place

One night (Superior Room) for 2
at Four Points by Sheraton, Da Nang

* All winners will receive Newborns Vietnam and Hospitals certificate of merit.
** Hotel voucher will be valid for 06 months from the date issued.

6 – rules

august 2020

14

1^st entry
september 2020

14

final deadline
(12:00 pm)
september 2020

25

Winner
Chosen & Notified
september 2020

28

Winner Announced
& Network Launched
*SUBJECT TO COVID-19 SITUATION

submission details

Email Subject	HNN Logo Competition_Full Name Ex: HNN Logo Competition_Nguyen Van A
File Format	PDF With full contact information (your name, email and phone number) and designs and variants
Submit To	info@purpleasia.com

All submissions will receive an email acknowledgement of receipt of the entry
The competition is not open to directors of the 9 hospitals , employees or family members of Purple Asia or Newborns Vietnam
The entries will judged by the Chief Executive of Purple Asia, a Director or representative of the Hanoi Department of Health, Phu San Hanoi Hospital and and Phoebe Spurr, Programme Manager/Health Advisor, British Embassy, Hanoi
The decision of the judges is final and binding, all participants will be notified on the 25th September 2020
The official announcement will be made at the launch of the pilot Hanoi Neonatal network week beginning 28th September, the exact date to be confirmed subject to COVID-19 situation
Newborns Vietnam, the Hanoi Department of Health and the Hospitals reserve the right to determine the use of the logo
Copyright of the logo to be assigned to and exclusively owned by Newborns Vietnam and/or the Hanoi Department of Health

Participant’s agreement:

In submitting an entry I agree to be bound by the competition rules and if my entry is selected to acknowledge the copyright ownership of Newborns Vietnam and/or the Hanoi Department of Health, to assign the copyright to Newborns Vietnam and/or the Hanoi Department of Health, and to perform/execute any acts/documents required for the establishment/registration of the copyright/copyright assignment.

Reference Logos